Tyler J. Smith, reporting and business intelligence Product Manager at TazWorks, has over 14 years of experience in development and the role that data analysis can play in effectively steering it. He believes that great leaders see in data the opportunities that others can only imagine and, empowered with it, they wield the capability to define teams, companies, industries, and the world. Educated at Brigham Young University in linguistics and computation, Tyler loves to explore communication methods, word choice, and the impact of seeing things in different ways. When not working, Tyler’s time is split between his three loves: service in his church, relaxing with the high school sweet heart that became his wife, and playfully tormenting his four kids (mostly girls).